T-Pain's "Wiscansin" Lyric Inspires Animated Series and Merchandise

In 2025, Grammy-winning artist and producer T-Pain is expanding his creative reach beyond music with the launch of an animated "Wiscansin" series and brand. The new project stems from a playful lyric in T-Pain's 2008 hit single "Can't Believe It," where he rhymed "mansion" with "Wisconsin."

The lyric struck a chord with fans, sparking a viral moment that T-Pain is now capitalizing on. Through his Nappy Boy Entertainment banner, T-Pain has teamed up with Viral Nation and Wind Sun Sky Entertainment to develop the "Wiscansin" universe, which includes a fictional university, merchandise, and even a music festival in Milwaukee.

"I've never been more excited to enter the animation arena with my new original series featuring all there is to love about Wiscansin," T-Pain said. The artist is deeply involved in the creative process, ensuring his authentic voice and perspective are woven throughout the project.

Viral Nation, a social media content and talent agency, is partnering with Wind Sun Sky Entertainment, the Vancouver-based studio run by former Lucasfilm executive Catherine Winder. The two companies have collaborated on animated and interactive content in the past, including work for the popular McCarty family.

"It snowballed from the lyric, and T-Pain has started to create this universe, with hilarious, relatable characters that are ripe for storytelling," Winder explained. "He's got this tongue-in-cheek, irreverent take on university life, which is exaggerated and self-aware at the same time."

The first short-form "Wiscansin" content is expected to launch in the next 9-12 months, with T-Pain playing a central role in shaping the storytelling and characters. The project aims to expand across multiple platforms, including animated shorts, a series, and even integration into T-Pain's live tour shows and the Roblox gaming platform.