Entertainment Buzz: NFL, Stranger Things Lead

As of January 29, 2026, the NFL/Super Bowl continues to lead entertainment interest, capturing 10% of all mentions and showing significant growth. This surge underscores the event's widespread cultural impact across both sports and entertainment.

Netflix's 'Stranger Things' holds the second position as the most discussed scripted series. Despite a slight decrease in mentions, its enduring popularity is evident, even with its final episodes having aired at the end of 2025.

Among films, 'Avatar: Fire and Ash' and 'Wicked: For Good' are still present in the Top 10, though their mention counts have decreased. Conversely, 'Avengers: Doomsday' has seen a notable week-over-week increase, indicating rising theatrical interest.

Television viewing interest shows mixed trends. Amazon Prime Video's 'Fallout' is gaining traction as its current season progresses. 'Landman,' following its January 18 season finale, and Netflix's 'Bridgerton,' ahead of its January 29 Season 4 premiere, have experienced slight dips but remain competitive.

The XXV Olympic Winter Games are maintaining steady interest as the February 6 opening ceremonies draw near. HBO Max's 'The Pitt' has seen a modest decline but retains visibility as its second season, which followed an acclaimed freshman season, continues to air.