What is Too Yumm!'s new Korean Karare snack?

Too Yumm!'s new Korean Karare is a spicy umami snack designed for Indian palates, which is not fried and is made with rice brain oil.

Who is featured in the Too Yumm! Korean Karare campaign?

The campaign for Too Yumm! Korean Karare features Bollywood actor Varun Dhawan.

Where is Too Yumm! Korean Karare available?

Too Yumm! Korean Karare is available pan-India across stores, the Too Yumm! D2C website, and quick commerce players like Blinkit and Swiggy Instamart.

Home / Arts and Entertainment / Too Yumm! Embraces Korean Wave with New Spicy Snack

Too Yumm! Embraces Korean Wave with New Spicy Snack

13 Apr

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Summary

Too Yumm! launched Korean Karare, a spicy umami snack.
Varun Dhawan stars in a campaign sparking curiosity.
The snack is not fried and made with rice brain oil.

Too Yumm! Embraces Korean Wave with New Spicy Snack

Too Yumm!, a brand from the RP-Sanjiv Goenka Group, is expanding its Korean-inspired offerings with the introduction of Korean Karare. This new snack features a spicy umami flavor profile designed for Indian palates. The marketing campaign, starring Varun Dhawan, utilizes a curious reveal of a 'Korean co-star' to engage modern audiences.

The launch coincides with the IPL, a major media consumption period. Korean Karare emphasizes bold, global flavors and a healthier approach, being non-fried and made with rice brain oil. This move builds on Too Yumm!'s previous successful forays into Korean flavors, such as K-Bomb Ramen and Spicy Korean Banana Chips.