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Cruise's 'Digger': Masterpiece or 'Insufferable' Flop?
29 Sep
Summary
- Film divides critics with near-equal positive and negative reviews.
- An ad features conflicting social media reactions for audience judgment.
- Cruise returns to non-action roles after blockbuster success.

Tom Cruise's new film, "Digger," has been met with decidedly mixed reactions following its review embargo lift. Currently, the film holds a 54% rating on Rotten Tomatoes, reflecting a near-perfect split between positive and negative critiques.
To address the controversy, the film's distributor released a promotional ad featuring a montage of social media reactions. These reactions are presented in pairs, contrasting highly positive comments like "Masterpiece" with strongly negative ones such as "Insufferable." The ad's tagline, "Same film, different truth," encourages viewers to form their own opinions.
"Digger" is notable as Tom Cruise's return to non-action roles after his success in major franchises. Despite multiple acting nominations and an honorary Academy Award, he has yet to win a competitive Oscar. The film itself is an ambitious climate satire written by Alejandro G. Iñárritu, exploring bold humor and narrative choices, including a significant reveal kept hidden from marketing efforts.