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Brady's Studio Lands Multi-Million Dollar Fox Deal
2 Oct
Summary
- Tom Brady's Shadow Lion secured a multi-million dollar deal with Fox Sports.
- A docuseries on Michigan Football is a flagship project for the partnership.
- Fanatics Flag Football Classic will air on Fox, featuring celebrities.
Tom Brady's creative content and marketing studio, Shadow Lion, has finalized a significant multi-million dollar deal with Fox Sports, marking a new strategic investment and partnership. This collaboration is poised to expand Shadow Lion's production capabilities, particularly in longer-form content, while leveraging Fox's distribution network.
The partnership's flagship project is a forthcoming docuseries focused on the University of Michigan Football program. Tom Brady himself is set to executive produce and make on-camera appearances in the series.
Another key project includes co-producing the broadcast for the Fanatics Flag Football Classic. This high-profile celebrity event, held in Riyadh, Saudi Arabia, will feature NFL legends and stars, with Tom Brady participating, and is slated to air directly on Fox.
Both companies express enthusiasm for the partnership, citing shared values and a mutual passion for storytelling. Fox Sports views the collaboration as a way to introduce a new dynamic to its sports coverage, while Shadow Lion sees it as a crucial step in its growth and content expansion.
