Tom Brady Flaunts Diamond Rolex

Tom Brady recently offered fans an exclusive look at his penchant for luxury timepieces by sharing a picture of a dazzling, diamond-covered watch on his Instagram Stories. The watch, believed to be a rare, gem-set Rolex Daytona, features a dial adorned with diamonds and a bezel set with rainbow-colored gemstones. Its silver-toned metal bracelet completes the eye-catching design. Such a rare model is estimated to be worth hundreds of thousands of dollars, potentially ranging from $300,000 to over $500,000.

This is not the first time Brady has attracted attention for his expensive watch collection. In September 2026, he was seen wearing a similar rainbow-colored Audemars Piguet Royal Oak, valued at approximately $485,000. He has also been spotted with a Rolex Daytona featuring orange gemstones, with comparable watches reportedly selling for around $300,000. Even after retiring from professional football and transitioning to a role as a football analyst for Fox, Brady continues to integrate luxury watches into his style.

Beyond his watch collection, Brady's personal life has also been a subject of recent headlines. Reports indicate that the former quarterback is currently dating supermodel Candice Swanepoel. Sources suggest the pair have been spending considerable time together and that their proximity in Miami facilitates their relationship. Neither Brady nor Swanepoel has officially confirmed their relationship status.