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AI, IP & Global Content: Tokyo Market Unveils Future
3 Sep
Summary
- TIFFCOM market relaunches conference program with focus on AI and IP.
- Nippon TV to showcase global strategy, anime IP, and AI solutions.
- TBS Holdings details global expansion and entertainment ventures.
The TIFFCOM market in Tokyo has launched its newly rebranded conference program, set to cover topics from AI and IP strategy to international co-productions and market trends. Nippon Television Network Corp. will present its strategy for becoming a global content powerhouse, detailing international co-development of dramas and entertainment formats, the global reach of its anime and character IP, and fandom-driven business models. This session will also feature a case study of a co-production and a look at their AI-powered video solution, AiDi.
Tokyo Broadcasting System Holdings will focus on its global expansion efforts, discussing its tie-up with Legendary Entertainment and the formation of StudioMonowa. The session will also cover the worldwide rollout of 'Sasuke/Ninja Warrior' and its connection to obstacle racing for the Olympics. The Broadcast Program Export Association of Japan (BEAJ) will host a session spotlighting regional broadcasters' IP expansion beyond traditional media, with examples including VR entertainment and local content initiatives.
Visitor registration for the market, running from October 28-30, is approximately 20% ahead of the previous year's pace. TIFFCOM, now in its 23rd edition, is held concurrently with the 39th Tokyo International Film Festival, which commences on October 26.
