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Titmus: Sad for Sweeney's Controversial Sports Ad
25 Oct
Summary
- Olympic swimmer Ariarne Titmus expressed sadness over Sydney Sweeney's sports ad.
- Titmus called the ad a 'kick in the face' to women in sports.
- Titmus revealed receiving both support and significant hate for her comments.

Olympic swimmer Ariarne Titmus has voiced her profound disappointment regarding Sydney Sweeney's provocative advertisement for the sports prediction app Novig. Titmus expressed feeling "sad" for Sweeney, describing the ad as a "kick in the face" to women dedicated to sports. She believes such advertisements undermine the hard-fought achievements of female athletes.
Titmus stated that the ad's creators likely intended to generate controversy and outrage, capitalizing on the reaction. While she received support for her criticism, she also encountered a significant amount of hate mail. Titmus previously expressed her view that the ad was an "absolute joke."
In related news, Titmus recalled a humiliating experience from June 2025 when her coach, Dean Boxall, loudly announced that Canadian swimmer Summer McIntosh had broken her 400m freestyle world record. Titmus found the manner of delivery disrespectful, though she later learned it was intentional.