Home / Arts and Entertainment / Tinashe's Unique Sound: A Struggle for Mainstream Recognition
Tinashe's Unique Sound: A Struggle for Mainstream Recognition
1 Oct
Summary
- Tinashe pioneers a moody, atmospheric R&B sound, distinct from traditional styles.
- She faces industry challenges, feeling limited opportunities for Black women artists.
- Her latest project, Nightride, showcases music potentially too good for mainstream radio.
Tinashe, a 23-year-old singer, has carved a niche in R&B over the past four years with a distinctively moody and atmospheric sound. She deliberately avoids the glossy production and conventional vocal styles often found in the genre.
Her musical approach, influenced by chopped-n-screwed culture, has earned critical praise, with her 2014 debut album Aquarius appearing on year-end lists. However, mainstream success has remained elusive, despite efforts like collaborations with notable artists.
Tinashe has spoken about industry biases, suggesting there's a perception of limited space for Black women artists in prominent positions. This contrasts with the perceived abundance of similar-looking and sounding white male artists in other fields.
Her latest project, Nightride, exemplifies the sophisticated music she creates. The article suggests this refined sound might be a factor in her difficulty achieving widespread radio play, even as her team aims for such success.
