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Chalamet Dives into Watchmaking with Urban Jürgensen
22 Apr
Summary
- Chalamet becomes ambassador and creative adviser for Urban Jürgensen.
- The actor also acquired a minority stake in the historic Swiss-Danish company.
- He sees watchmaking as a precise, masterful craft, akin to filmmaking.

Academy Award-nominated actor Timothée Chalamet has officially entered the luxury timepiece industry. He has been appointed as a brand ambassador and creative adviser for the esteemed independent watchmaker, Urban Jürgensen.
In addition to his advisory role, Chalamet has acquired a minority stake in the Swiss-Danish company. He described his interest being piqued by the brand's dedication to craft, process, and precision, viewing it as a creative collaboration rather than a typical endorsement.
Founded in 1773, Urban Jürgensen, which relaunched last year, will see Chalamet contribute a fresh perspective on modern style while preserving its classic watchmaking heritage. The actor likens the meticulous discipline of watchmaking to filmmaking, emphasizing its ability to capture entire worlds within its intricate mechanics.