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TikTok Radio Live! Music Meets Trends at SXSW
12 Mar
Summary
- TikTok Radio launches March 13, merging social trends with audio.
- Station broadcasts live from SXSW on iHeartRadio app and stations.
- Features include trending songs, creator podcasts, and lifestyle hacks.

TikTok Radio is set to debut on March 13, aiming to translate the popular "For You" feed into an audio experience. The station will broadcast live from SXSW, marking its first public appearance. Listeners can tune in via the free iHeartRadio app and on 28 broadcast stations across the United States, including major cities like New York and Los Angeles.
The station's programming will blend TikTok's discovery engine with iHeart's expertise, featuring trending songs, behind-the-scenes content, and conversations. Signature segments will include "Behind the Charts," "Hacks on the :20s," "Hot Takes," "New Music Fridays," and "On the Verge," showcasing emerging artists.
In addition to the radio station, TikTok and iHeartMedia are launching the TikTok Podcast Network with shows hosted by creators like Lele Pons and Caroline Vazzana. Highlights from these podcasts will also be featured on TikTok Radio. The inaugural broadcast from SXSW will include live interviews and audience interactions with various TikTok creators.




