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TikTok Embraces Vertical Stories with New Creator Deal
14 Oct
Summary
- TikTok inked a deal with Made By Us Studios for creator-led vertical series.
- The partnership aims to expand microdrama content on TikTok and PineDrama.
- This follows a previous microdrama collaboration with Issa Rae's Hoorae Media.
TikTok is intensifying its investment in microdrama, announcing a new partnership with Made By Us Studios, the production arm of creator management firm Made By All. This collaboration aims to co-produce vertical series featuring creators for both TikTok and its microdrama app, PineDrama.
This initiative marks TikTok's second major microdrama deal, following a similar agreement with Issa Rae's Hoorae Media earlier in the year. The strategy places creators at the forefront, working alongside established industry talent to develop content specifically designed for the TikTok feed.
Two initial projects unveiled include 'Player,' a romantic revenge thriller starring and co-executive produced by creator Hannah Stocking, and 'The Knock,' a genre microseries starring Adam Rose and Zaria Simone. These projects highlight TikTok's commitment to pioneering new storytelling languages for the digital age.
