What is the main slogan for the Thums Up 'Taste the Thunder' anthem?

The lyrical core and slogan for the Thums Up 'Taste the Thunder' anthem is 'Aaj Kuch Toofani Kartein Hain'.

How is Thums Up connecting with youth through its new anthem?

Thums Up is connecting with youth by merging music, cinema, and cricket in its 'Taste the Thunder' anthem, aligning with the ICC Men's T20 World Cup campaign.

Home / Arts and Entertainment / Thums Up Drops New Anthem with Hip-Hop Star

Thums Up Drops New Anthem with Hip-Hop Star

Q: Who are the artists featured in Thums Up's new 'Taste the Thunder' anthem?

The 'Taste the Thunder' anthem features a collaboration between hip-hop artist Hanumankind and singer Vishal Dadlani.

5 Feb

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Summary

New Thums Up anthem features Hanumankind and Vishal Dadlani.
The song's core lyric is 'Aaj Kuch Toofani Kartein Hain'.
Anthem aims to connect with youth through music, cricket, and cinema.

Thums Up Drops New Anthem with Hip-Hop Star

Coca-Cola's Thums Up brand has released a new high-octane anthem titled 'Taste the Thunder.' This new track features a collaboration between hip-hop artist Hanumankind and acclaimed singer Vishal Dadlani, aiming to capture the brand's energetic 'toofani' spirit.

The lyrical core of the song is the phrase 'Aaj Kuch Toofani Kartein Hain,' which encapsulates the brand's message of raw energy and youthful defiance. Both artists embody Thums Up's strong taste and bold personality, with Hanumankind representing India's new-age hip-hop and Dadlani bringing his extensive mainstream appeal.

Conceptualized by WPP Ogilvy and produced with Universal Music Group, the anthem was directed by Bijoy Shetty, composed by Sushin Shyam, and features lyrics by Varun Grover. It debuted at a press event in Mumbai with the artists in attendance.