Home / Arts and Entertainment / Dana White's Thrill Sports Partners With IAG
Dana White's Thrill Sports Partners With IAG
17 Sep
Summary
- Thrill Sports secured worldwide representation from Independent Artist Group.
- Company boasts over 80 million social media followers.
- Focuses on high-adrenaline sports for a young, digital-native audience.
Thrill Sports, an extreme sports venture associated with UFC's Dana White, has established a worldwide representation agreement with Independent Artist Group (IAG).
The company concentrates on high-adrenaline sports that generate viral content for a younger, digitally-native demographic. Its portfolio features live sporting events such as Power Slap, Street League Skateboarding, and Nitro Circus, alongside its in-house production unit, Thrill Sports Productions.
IAG will guide Thrill Sports in strategic broadcast, streaming, and distribution opportunities, alongside brand partnerships and global touring initiatives. This collaboration is significant given White's history with Endeavor's leadership.
Thrill Sports has amassed a substantial following, with over 80 million social media followers and billions of annual impressions, particularly resonating with the 18-to-34 age group.
Both IAG and Thrill Sports leadership expressed enthusiasm for the partnership, anticipating significant growth across television, streaming, and live events worldwide.
