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Downtown Cool: Is the 90s AsFour Vibe Gone?
12 Nov
Summary
- ThreeASFOUR defined downtown cool in the 1990s NYC scene.
- Celebrities and fashion elites flocked to their avant-garde shows.
- Their innovative designs graced stars like Mariah Carey and Björk.

A new film is questioning the enduring legacy of downtown cool, focusing on the influential 1990s fashion collective, threeASFOUR. Back then, invitations to their fashion shows were a golden ticket to the era's vibrant scene, drawing in style editors, celebrities, and counterculture figures alike.
Found in exclusive boutiques like Seven New York and major stores such as Barneys, their conceptual designs were lauded by international institutions like Colette. Celebrities also embraced their unique aesthetic, with Björk appearing on a magazine cover in their creation and Mariah Carey donning their designs for an album cover in 2005.
The collective, comprising Gabi Asfour, Adi Gil, Angela Donhauser, and Kai Kuhne, lived unconventionally, fostering a unique community that extended beyond their clothing. This era of influence and distinct creative energy is now the subject of nostalgic reflection.