Home / Arts and Entertainment / Thai Action-Drama 'Prasert' Premieres at Hong Kong FilMart
Thai Action-Drama 'Prasert' Premieres at Hong Kong FilMart
17 Mar
Summary
- New Thai action-drama 'Prasert' debuts internationally.
- Film follows a car rental owner who witnesses a murder.
- Partnership aims to boost Thai cinema in Asian markets.
A new Thai action-drama titled "Prasert" is set to premiere at the Hong Kong FilMart, marking its first international market appearance. The film is a collaborative effort by Shinesaeng Ad.Venture, 66cc (formerly Distribution Workshop), and Kongkiat Production. Shinesaeng will manage international rights for Southeast Asia, while 66cc will oversee the rest of the world.
Directed by Kongkiat Khomsiri, "Prasert" tells the story of a car rental company owner whose life is endangered, along with his family, after he accidentally witnesses a murder. Khomsiri emphasized that the film offers both intense action and a strong emotional core, aiming to provide a meaningful perspective for audiences.
The partnership signifies a growing initiative to bring Thai films to a broader Asian audience. This venture reflects a belief in strong creative fundamentals, from scripting to production quality, as key to Thai cinema's international success. It also highlights a potential industry shift towards content that balances commercial appeal with audience engagement.
