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TF1 Sees Unprecedented Audience Growth Via Netflix
9 Jul
Summary
- TF1 achieved record daily streams just three weeks into its Netflix deal.
- Daily streams for TF1 shows increased 16 percent in the first week.
- TF1's partnership with Netflix is a potential model for other territories.
French commercial broadcaster TF1 is experiencing a surge in streaming numbers following its recent carriage deal with Netflix. This unprecedented collaboration, which commenced last month, allows Netflix France to feature live broadcasts and on-demand content from TF1 and its platform TF1+.
TF1 announced record-breaking daily streams for the finale of "Koh-Lanta" on June 25, with 8.3 million unique viewers. The network also noted substantial audience increases for "Secret Story" and "Good American Family." Within the first week of the partnership, TF1 saw a 16 percent rise in unique daily streams, with several of its titles appearing on Netflix's most-watched lists in France.
TF1 CEO Rodolphe Belmer stated that audience targets, originally set for 18 months, were met in less than three weeks, underscoring the value of this "unprecedented partnership." The broadcaster also reported "excellent" ad sales on its shows featured on Netflix, comparable to those on TF1+.
This agreement marks the first time Netflix has partnered with a free-to-air national broadcaster, establishing a model that could be adopted in other regions. Competitors like Amazon Prime Video have also engaged in similar carriage deals in France and Spain, suggesting a growing trend of collaboration between global streamers and national broadcasters as an alternative to industry consolidation.
