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Analyst's Tennis Time Zone Gaffe Sparks Outrage
2 Feb
Summary
- Financial analyst slammed for complaining about Australian Open final timing.
- Critics accused the analyst of being US-centric and entitled.
- The debate highlighted differing time zone perspectives on sports events.

An American financial analyst, Eric Balchunas, recently drew widespread criticism on social media for his comments about the timing of the Australian Open men's final. Balchunas, an ETF analyst for Bloomberg Intelligence, posted on X that the epic match between Novak Djokovic and Carlos Alcaraz should have been scheduled later in US Eastern Standard Time to better serve the American audience and associated advertising revenue.
His remarks were met with swift and strong reactions from Australian sports commentators and fans. They pointed out that the tournament is called the Australian Open and is played in Australian prime time. Many shared their own experiences of waking up early for other Grand Slam tournaments held outside Australia. They accused Balchunas of a US-centric and entitled perspective.
Following the intense backlash, Balchunas acknowledged the criticism, admitting he "kinda deserved it." He noted that such pushback is part of what makes platforms like X engaging, contrasting it with the more agreeable environment of LinkedIn. The incident highlights the complex interplay of global sports events, broadcasting schedules, and audience expectations across different time zones.




