TEG Live Taps Brad Turcotte for Country Music Growth

Ticketek Entertainment Group (TEG) has appointed Brad Turcotte as senior vice president of country for its global touring platform, TEG Live. Turcotte, who has extensive experience in artist management and leadership roles at UMG Nashville and Big Machine, will be based in TEG's new Nashville office.

This strategic appointment is set to lead TEG Live's country music strategy across North America, supporting the Sydney, Australia-based company's launch of a dedicated touring brand in the genre. Turcotte will collaborate with TEG's Australia and New Zealand teams on artist development and touring.

TEG global head of touring, Tim McGregor, highlighted the significance of deepening their presence in Nashville, calling it a "major milestone" that strengthens the connection between North America and TEG's home markets. This expansion aims to create more touring opportunities for artists and enhance fan engagement.

Turcotte expressed his excitement to focus on delivering country music to fans globally, particularly in historically underserved markets like the Asia-Pacific region and Australia. TEG considers country music, encompassing various sub-genres, a critical component of its growth strategy.

Turcotte's previous roles included leading international strategy for artists like Carrie Underwood and Luke Bryan at UMG Nashville, and overseeing international efforts for Taylor Swift's albums at Big Machine Label Group. He began his career as the founder of Compadre Records.