Home / Arts and Entertainment / Taylor Swift Clashes With Textile Firm Over Name
Taylor Swift Clashes With Textile Firm Over Name
13 Dec
Summary
- Taylor Swift opposes textile company's new logo for 'Swift Home' products.
- Legal action reignites a decade-long dispute dating back to 2015.
- Company's social media post using Swift's album may have triggered opposition.
Pop superstar Taylor Swift has quietly launched a new legal battle against Cathay Home Inc., a textile distributor. The company has been using the brand name 'Swift Home' for its line of quilt covers and towels. This action reignites a dispute that originally began in 2015, stemming from the company's initial application to trademark the 'Swift Home' name.
Swift's image-rights company, TAS Rights Management, is actively opposing Cathay Home's latest attempt to trademark a new logo for the 'Swift Home' collection, which features the word 'Swift' alongside a winged design. This opposition was filed with the US Patent and Trademark Office. An extension has been granted until December 2026 for Swift's team to submit further opposition documents.
Recent events, including a social media post by Cathay Home on October 3rd that appeared to leverage Swift's latest album, 'The Life of a Showgirl,' may have prompted this renewed legal challenge. The company's post featured a dog on their bedding, accompanied by a caption referencing Swift and her album. This marks a significant escalation in the ongoing intellectual property dispute.
