What is the name of Taylor Swift's new album?

The name of Taylor Swift's new album is 'The Life of a Showgirl', released on October 4, 2025.

Where have fans discovered the orange doors with QR codes?

Fans have discovered the orange doors with QR codes in 12 cities worldwide, including Berlin, London, Paris, Chicago, Nashville, Barcelona, Las Vegas, Melbourne, Santa Monica, Milan, and Beverly Grove.

What happens when fans scan the QR codes on the orange doors?

Scanning the QR codes on the orange doors leads fans to AI-generated YouTube videos featuring highlights from Taylor Swift's past work and hidden letters, as part of an interactive campaign to promote her new album.

Home / Arts and Entertainment / Swifties Uncover Clues in 12 Cities Worldwide for 'The Life of a Showgirl'

Swifties Uncover Clues in 12 Cities Worldwide for 'The Life of a Showgirl'

5 Oct

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Summary

Taylor Swift launches global marketing campaign for new album
Fans discover orange doors with QR codes leading to AI-generated videos
Collaborative online effort to find remaining doors and solve the puzzle

Swifties Uncover Clues in 12 Cities Worldwide for 'The Life of a Showgirl'

On October 4, 2025, pop star Taylor Swift launched a global marketing campaign for her 12th studio album, The Life of a Showgirl. In cities such as London, Berlin, Barcelona, and Santa Monica, fans have discovered orange doors marked with QR codes that, when scanned, lead to AI-generated YouTube Shorts showcasing moments from Swift’s past eras and hidden letters.

The campaign’s main clue — “12 cities, 12 doors, 1 video to unlock” — has sparked a worldwide scavenger hunt. Orange doors have been found in Berlin, London, Paris, Chicago, Nashville, Barcelona, Las Vegas, Melbourne, Santa Monica, Milan, Beverly Grove, and New York, with each QR code revealing a word or letter. Fans believe that collecting all 12 will unlock a new video or exclusive content connected to the album.