What inspired Taylor Swift's Eras Tour?

Taylor Swift's Eras Tour was inspired by the sale of her masters and the COVID-19 pandemic.

When did Taylor Swift come up with the idea for The Eras Tour?

Taylor Swift conceived the idea for The Eras Tour about two years before the tour began.

How did the pandemic influence Taylor Swift's Eras Tour?

The pandemic led Taylor Swift to write 'folklore' and 'evermore,' and the desire to tour after a long break fueled the Eras Tour concept.

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Taylor Swift: Two 'Unpleasant' Events Fueled Eras Tour

12 Dec

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Summary

Taylor Swift conceived The Eras Tour idea two years prior to its start.
The sale of her masters and the COVID-19 pandemic inspired the tour.
Re-recording her music planted the seed for celebrating past work.

Taylor Swift: Two 'Unpleasant' Events Fueled Eras Tour

The genesis of Taylor Swift's "The Eras Tour," a significant cultural phenomenon, stemmed from two "unpleasant" yet ultimately inspiring circumstances. Swift conceptualized the tour approximately two years before its commencement, viewing these adversities as catalysts for an innovative celebration of her musical journey.

The sale of her first six albums' masters prompted Swift to defiantly re-record her catalog. This process of revisiting her past work, akin to reading old diaries, inherently planted the seed for a tour dedicated to commemorating different eras of her life and career.

Furthermore, the global COVID-19 pandemic played a crucial role. Swift found solace in songwriting during lockdowns, leading to the release of "folklore" and "evermore." The ensuing five-year hiatus from touring, coupled with fan demand, spurred the idea of a tour that would divide performances into distinct chapters, each representing an album and a phase of her evolution.