Kitsch Trades Acting for Bourbon & Montana Life

Actor Taylor Kitsch is fronting a new campaign for Jefferson's Bourbon, showcasing the brand's "Tradition in the Breaking" ethos. The campaign highlights the brand's untraditional methods for aging and finishing its spirits. Kitsch himself recently relocated from Austin to Bozeman, Montana, in 2021, seeking a lifestyle more aligned with his interests in outdoor pursuits and a connection to nature.

He finds the change invigorating, embracing activities like motorcycle riding and wildlife photography in Big Sky Country. Kitsch also appreciates experiencing all four seasons, something he missed in Austin. His move was also motivated by finding like-minded individuals and the opportunity to be active year-round.

Known for intense roles, Kitsch was drawn to the Jefferson's commercial for its comedic elements. He values the ritual of bourbon, often sharing it with friends after outdoor adventures. His connection to bourbon is personal, reminiscent of camping trips with his brother, highlighting shared moments and winding down.