What is Tarun Tahiliani's design philosophy for "India Modern"?

Tarun Tahiliani's "India Modern" philosophy emphasizes designs that are layered, muted, rooted, and internationally appealing, prioritizing ease and functionality for contemporary lifestyles.

How does Tarun Tahiliani address the issue of respect for artisans in fashion?

Tahiliani stresses that respect for artisans involves fair practices, such as timely payments and honesty about whether work is handmade or machine-embroidered.

What is Tarun Tahiliani's stance on current bridal wear trends?

He critiques the trend of treating bridal wear like a costume, heavily influenced by Bollywood, and encourages individuals to find their own unique best version.

Home / Arts and Entertainment / Tarun Tahiliani: Celebrating Indian Curves Unapologetically

Tarun Tahiliani: Celebrating Indian Curves Unapologetically

8 Feb

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Summary

Designer Tarun Tahiliani advocates for celebrating the Indian body and its curves.
Tahiliani criticizes the fashion industry's backend issues and misrepresentation of handwork.
He emphasizes ease, modern functionality, and rootedness in his India Modern design philosophy.

Tarun Tahiliani: Celebrating Indian Curves Unapologetically

Designer Tarun Tahiliani recently marked three decades of his label with a showcase in Hyderabad, focusing on an "easy" approach to couture. He champions celebrating the Indian body and its natural curves, pushing back against fashion's obsession with cinching and correction. Tahiliani believes that clothing should offer structure, freedom, and confidence, especially for women. His pret line, OTT, initially intended to be named TT, ironically represents simplicity despite its name. This line operates separately to avoid being overshadowed by bridal wear.

Tahiliani critiques the prevailing Bollywood-inspired bridal wear, urging individuals to embrace their unique selves rather than mimic celebrity styles. He highlights the powerful statement made by his red sari worn by Nawaz Sharif's granddaughter-in-law, Shanzeh Ali Rohale, noting the sari's global appeal. His philosophy of "India Modern" is characterized by layered, muted, rooted, yet international designs that prioritize ease and functionality for contemporary life.