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Tamil Film Industry Overhauls Production and Release Rules to Boost Theatrical Returns

Summary

  • Revenue-sharing model for high-budget Tamil films
  • Mandatory OTT release windows: 8 weeks for top stars, 6 weeks for mid-tier, 4 weeks for small films
  • Committee to ensure access for 250 small/medium Tamil films annually
Tamil Film Industry Overhauls Production and Release Rules to Boost Theatrical Returns

In a significant move to address the challenges facing Tamil cinema, the Tamil Film Producers Council (TFPC) has announced a series of changes to the production and release of big-budget films. As of November 10th, 2025, the council has mandated a revenue-sharing model for high-budget productions, requiring top actors and technicians to share both profits and losses with producers.

This decision comes amid concerns over diminishing returns from theatrical, OTT, and satellite revenue streams. The TFPC aims to protect theatrical revenue and adapt to the changing landscape of film consumption in Tamil cinema. Under the new guidelines, films featuring prominent stars like Rajinikanth, Kamal Haasan, and Vijay must observe an eight-week window before releasing on OTT platforms. Films with mid-tier actors will be eligible for OTT release after six weeks, while small-budget productions may release after four weeks.

Additionally, the TFPC has established a Film Release Regulation Committee with representatives from the Theatre Owners' Association and the Distributors' Association. This committee is tasked with ensuring that up to 250 small and medium-investment Tamil films released annually receive proper access to theatres, aiming to increase opportunities for smaller productions.

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