Taiwan's Content King: IP is Key to Cash

Taiwan's content industry must prioritize intellectual property (IP) development and commercialization to ensure sustainable revenue, according to Sue Wang, chair of the Taiwan Creative Content Agency (TAICCA). Wang stressed that creating compelling content is insufficient; companies need viable business models to achieve scalable growth and market penetration.

TAICCA has invested approximately NT$560 million ($17.1 million) in 24 international co-financing and co-production projects across various genres, partnering with entities in 15 countries. The upcoming Taiwan Creative Content Fest (TCCF) from Nov. 6-9 in Taipei will feature 107 exhibitors, with a notable 13% increase in IP categories like publishing and comics.

The TCCF will also host Spotlight Screenings and a Forum themed 'Reshape,' exploring topics such as AI, international co-production, and IP strategies. TAICCA aims to deepen collaborations with France and expand beyond screen content into music and performing arts with South Korea.

Wang noted that TAICCA views AI as a supportive tool for technical tasks like animation and VFX, expressing caution regarding its use in core creative work due to public acceptance and correction needs. The agency hopes to see the emergence of larger production companies and increased international co-production and private investment within the next three years.