Taarak Mehta Producer Asit Modi Reflects on 17 Years of Success and Future Plans

In 2025, the iconic Indian sitcom Taarak Mehta Ka Ooltah Chashmah (TMKOC) celebrates its 17th year on air. Producer Asit Kumarr Modi, the creator of the show, reflects on the challenges of staying relevant in an evolving entertainment landscape.

Modi acknowledges that while television remains successful, the rise of social media and OTT platforms has increased competition for audience attention. "We constantly have to think of new ideas to keep the audience engaged," he says. Despite the show's longevity, Modi has never taken a single leap, focusing instead on portraying the everyday lives of Gokuldham Society's residents.