Sweeney Rings NYSE Bell Amidst Jean Ad Controversy

Sydney Sweeney recently took center stage at the New York Stock Exchange, ringing the opening bell on behalf of American Eagle Outfitters. This appearance comes after a significant controversy surrounding a "Great Jeans" campaign she fronted for the clothing brand last summer. The campaign's tagline, a pun on "great genes," ignited a strong online backlash, with some users accusing it of promoting eugenics and white supremacy.

In response to the uproar, Sweeney, who previously remained silent on the issue, stated her surprise at the reaction. She emphasized that her participation was driven by her genuine affinity for the brand and its products, clarifying that she does not endorse the negative interpretations attributed to the campaign. American Eagle officially defended the campaign, asserting its focus on personal style and authenticity, not on any harmful underlying messages.

Sweeney expressed a desire to foster unity and combat divisiveness, noting that her past silence on controversies had inadvertently amplified them. She has since addressed the furor, stating her commitment to kindness and bringing people together. Despite initial criticism of her responses as dismissive, the campaign ultimately proved successful for American Eagle, driving significant sales and boosting investor interest.