What was the controversy surrounding Sydney Sweeney's American Eagle ad?

The ad's tagline 'Great Jeans' was misinterpreted by some as promoting eugenics and white supremacy.

Why did Sydney Sweeney break her silence on the American Eagle ad?

She felt her silence amplified the controversy and wanted to address the negative energy and promote unity.

How did American Eagle respond to the controversy?

American Eagle stated the campaign was always about the jeans and celebrated personal style and authenticity.

Home / Arts and Entertainment / Sydney Sweeney Breaks Silence on Controversial Jeans Ad

Sydney Sweeney Breaks Silence on Controversial Jeans Ad

6 Dec, 2025

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Summary

Sweeney regretted her silence on the American Eagle ad controversy.
The ad's tagline 'Great Jeans' sparked eugenics and white supremacy accusations.
American Eagle maintained the campaign focused on personal style and authenticity.

Sydney Sweeney Breaks Silence on Controversial Jeans Ad

Actress Sydney Sweeney has broken her silence regarding the controversy surrounding an American Eagle jeans advertisement that launched earlier this year. The campaign's tagline, 'Sydney Sweeney Has Great Jeans,' a play on 'great genes,' alongside Sweeney's appearance, ignited a significant online debate, with some critics drawing parallels to eugenics and white supremacy propaganda.

Sweeney expressed surprise at the intense reaction, emphasizing her personal connection to the brand and her love for jeans. She clarified that she does not support the negative interpretations some viewers assigned to the campaign, noting that such labels are untrue. American Eagle publicly supported the campaign, asserting it was always about the jeans and celebrating individual style and confidence.