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Sydney Sweeney Breaks Silence on Controversial Jeans Ad
6 Dec
Summary
- Sweeney regretted her silence on the American Eagle ad controversy.
- The ad's tagline 'Great Jeans' sparked eugenics and white supremacy accusations.
- American Eagle maintained the campaign focused on personal style and authenticity.

Actress Sydney Sweeney has broken her silence regarding the controversy surrounding an American Eagle jeans advertisement that launched earlier this year. The campaign's tagline, 'Sydney Sweeney Has Great Jeans,' a play on 'great genes,' alongside Sweeney's appearance, ignited a significant online debate, with some critics drawing parallels to eugenics and white supremacy propaganda.
Sweeney expressed surprise at the intense reaction, emphasizing her personal connection to the brand and her love for jeans. She clarified that she does not support the negative interpretations some viewers assigned to the campaign, noting that such labels are untrue. American Eagle publicly supported the campaign, asserting it was always about the jeans and celebrating individual style and confidence.
Initially choosing to remain silent, Sweeney realized this only widened the divide. She stated her intention now is to counter negative energy and promote unity. Despite the backlash, the campaign reportedly boosted sales and investor interest for American Eagle. Sweeney also shared her admiration for her co-star Amanda Seyfried, with whom she worked on the new film 'The Housemaid.'




