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Sweeney Owns Backlash, Stars in New AE Shoot
15 Apr
Summary
- Sweeney models for American Eagle again, referencing past controversy.
- Online debate accused the campaign of promoting eugenics and white supremacy.
- American Eagle stated the campaign was always about the jeans and personal style.
Sydney Sweeney has boldly responded to her critics by appearing in a new American Eagle campaign, directly addressing the controversy surrounding a previous advertisement.
Last summer, an American Eagle ad featuring Sweeney with the tagline "Sydney Sweeney Has Great Jeans" ignited online debate. Critics accused the campaign of promoting eugenics and white supremacy, drawing comparisons to propaganda.
Sweeney, who was initially surprised by the reaction, has now stated that her previous silence on the issue exacerbated the uproar. She clarified that the campaign was about her love for the jeans and the brand, not about promoting harmful views.
American Eagle defended the campaign, asserting that "Sydney Sweeney Has Great Jeans" focused entirely on the product and celebrated individual style and confidence. The company maintained that great jeans are for everyone.
Sweeney expressed her stance against hate and divisiveness, hoping that the new year would foster greater connection. She previously addressed the furor in November, noting she was busy filming and didn't initially grasp the backlash's extent.
Despite initial controversy, the campaign proved successful. American Eagle saw soaring sales and attracted a significant number of new customers, demonstrating the ad's ability to stand out in a competitive market.
