Home / Arts and Entertainment / Sweeney's Nude Ad Sparks Athlete Backlash
Sweeney's Nude Ad Sparks Athlete Backlash
26 Sep
Summary
- Sydney Sweeney's nude ad for a sports betting platform caused controversy.
- Some female athletes voiced outrage over the suggestive nature of the ad.
- Sweeney and the platform defended the campaign's artistic and commercial intent.
Earlier this month, actress Sydney Sweeney became the face of a campaign for a sports betting platform, controversially appearing nude and in suggestive poses for a "Just Sports" advertisement. This portrayal has sparked significant backlash from prominent female athletes. Water polo player Tilly Kearns, boxer Skye Nicolson, and swimming champion Ariarne Titmus were among those who publicly objected.
Ariarne Titmus expressed her "infuriated" feelings, viewing the ad as an insult to women dedicated to their sports and those who appreciate sports for teamwork and dedication. In response to the criticism, Sweeney shared past magazine images of athletes like Serena Williams and Ronda Rousey in similar attire. The platform's CEO, Jacob Fotinsky, defended the campaign, stating it was never intended to demean female sports, but rather to highlight Sweeney's status as a major movie star engaging with a prediction market focused on sports.
