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Country Music Takes Over SXSW Stage
11 Feb
Summary
- Lainey Wilson and Charley Crockett join the SXSW music lineup.
- SXSW programming reflects current music business trends in country.
- Country music's rise is linked to embracing streaming services.
South by Southwest is featuring a notable increase in country music acts this year, with Lainey Wilson and Charley Crockett among the newly announced performers. These artists, who also have documentaries premiering at the festival, join an expanded music lineup. This development signals a broader shift, as country music gains significant traction across the United States.
SXSW's music VP, Brian Hobbs, highlighted that this year's programming mirrors current music industry trends, drawing parallels to the surge in regional Mexican music observed in previous years. He emphasized that country's growing presence reflects its evolving landscape, particularly its later but strong embrace of streaming, which has broadened its appeal and opened doors to new sounds and audiences.
Alongside country's increased spotlight, Latin artists continue to hold a strong position at SXSW. Headliners for various showcases include Junior H, Don Toliver, Mau P, Fuerza Regida, BigXThaPlug, and Lola Young, ensuring a diverse musical offering at the festival.
