Home / Arts and Entertainment / Swifties Raise $2M for Otter Conservation After Taylor Swift's Otter Shirt Sparks Craze
Swifties Raise $2M for Otter Conservation After Taylor Swift's Otter Shirt Sparks Craze
17 Oct
Summary
- Taylor Swift and Travis Kelce's love for otters inspires Swifties to raise over $2M for Monterey Bay Aquarium
- Aquarium re-releases otter shirt seen in BTS footage of Swift's "The Fate of Ophelia" music video
- Fundraiser supports aquarium's Sea Otter Program and ocean conservation efforts
In October 2025, Taylor Swift's fans, known as Swifties, have rallied to raise over $2 million for the Monterey Bay Aquarium after the pop star was spotted wearing an otter-themed shirt from the institution in behind-the-scenes footage for her music video "The Fate of Ophelia."
The aquarium quickly capitalized on the surge in demand, re-releasing the otter shirt and allowing fans to donate $65.13 to receive one. The campaign has been a resounding success, with the aquarium explaining that the funds will support its Sea Otter Program and other vital ocean conservation efforts.
The fundraiser's rapid growth, reaching its $1.3 million goal in just seven hours, underscores the deep connection between Swift, her fiancé Travis Kelce, and their shared love for otters. This heartwarming story has captured the imagination of Swifties, who have demonstrated their passion for both the pop star and the adorable marine mammals.
