Sussex Brand Cools: Hollywood Deals Wane

Prince Harry and Meghan Markle's brand appeal in Hollywood appears to be diminishing, according to PR experts. Following their 2020 exit from royal duties, the couple has encountered significant challenges, including the collapse of their Spotify deal and a scaled-back partnership with Netflix.

Experts suggest that a combination of identity confusion and public messaging missteps, such as the Oprah Winfrey interview and Prince Harry's memoir 'Spare,' have led to a polarizing public perception and a decline in interest.

The Sussexes' approach to brand building is characterized as a 'scattershot' and 'Swiss Army knife' strategy, ill-suited for long-term establishment. This has resulted in what some observers call 'victim marketing' and repeated, ineffective rebrands.

Currently, Markle is not securing acting roles, and their substantial Netflix deal has been altered, indicating a cooling of their Hollywood appeal. Their upcoming privately organized four-day trip to Australia, including commercial appearances and high-priced retreats, is already facing controversy.

This Australian tour, dubbed a 'faux royal tour,' is expected to displease the Palace. Reports also suggest Harry's intention to visit the UK and potentially involve King Charles III in the 2027 Invictus Games, though trust between them remains low.