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Super Bowl LX Viewership Dips Slightly, Still Second-Highest Ever
11 Feb
Summary
- Super Bowl LX averaged 124.9 million viewers, a slight decrease from last year's record.
- The game's second quarter peaked at 137.8 million viewers, a US television record.
- Bad Bunny's halftime show reached 128.2 million viewers, notable despite a political backlash.
Super Bowl LX garnered an average of 124.9 million viewers across NBC's platforms, a slight decrease from the previous year's record-setting audience. This viewership still positions the game as the second-most watched broadcast in U.S. history. The peak viewership during the second quarter reached an impressive 137.8 million, marking a new U.S. television record.
Bad Bunny's halftime performance attracted 128.2 million viewers. While this was fewer than last year's most-watched halftime show, it remained a significant audience draw, highlighting Puerto Rican culture amidst political controversy. The game's overall viewership may have been influenced by a less competitive game and Nielsen's updated reporting methodology, which more comprehensively captures audience data.
Despite the minor dip, the NFL continues its reign as dominant programming, with the 2025 season ranking as its second-best for season-long TV ratings since 1988. The event also coincided with the Winter Olympics, potentially drawing a broader audience. The halftime show's popularity was evident, with its YouTube video garnering millions of views shortly after the broadcast.
