Will Bad Bunny be paid for the 2026 Super Bowl halftime show?

No, Bad Bunny, like other Super Bowl halftime headliners, will not receive a direct payment for his performance.

How do Super Bowl halftime performers benefit if not paid?

Performers benefit from the massive exposure, which historically leads to significant increases in music streams, sales, and brand recognition.

What is the production cost of the Super Bowl halftime show?

The production costs for the Super Bowl halftime show can reach up to $10 million, covering sets, audio equipment, and staff.

Home / Arts and Entertainment / Bad Bunny: No Pay for Super Bowl Stardom

Bad Bunny: No Pay for Super Bowl Stardom

7 Feb

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Summary

Super Bowl halftime performers receive no direct payment from the NFL.
Musicians leverage the massive exposure for increased music streams and sales.
Production costs for the halftime show can reach $10 million.

Bad Bunny: No Pay for Super Bowl Stardom

Bad Bunny is slated to headline the 2026 Super Bowl halftime show on February 8 in Santa Clara, California. Despite the immense platform, performers like Bad Bunny do not receive a direct paycheck from the NFL.

Instead, artists depend on the substantial exposure to drive music sales and streams. For example, Kendrick Lamar saw a 430 percent increase in streams after his 2025 performance, and Rihanna experienced a 640 percent rise in Spotify streams following her 2023 show.

The production for these elaborate halftime shows can be extremely costly, with the NFL and partners often investing around $10 million. In previous years, artists like The Weeknd and Dr. Dre have reportedly spent millions of their own funds to enhance their performances.