NFL & YouTube Game Doubles Viewership

The Super Bowl Creator Flag Football game, a collaboration between YouTube and the NFL, achieved remarkable success in its second year. The event, held the day before Super Bowl LX on February 8th, 2026, garnered over 14 million live views, more than doubling the 6 million views from the previous year. This significant viewership surge underscores the effectiveness of combining popular creators, athletes, and celebrities with the excitement surrounding the Super Bowl.

The game featured Team J Balvin competing against Team Druski, with notable participants including quarterbacks Cam Newton and Michael Vick, alongside stars like Benson Boone and Deestroying. YouTube's global head of brand marketing, Angela Courtin, expressed delight at the viewership, noting the increasing crossover appeal with artists and athletes. The NFL's global senior vice president of social, creator, and content marketing, Ian Trombetta, emphasized the game's role in attracting new, young fans to the sport.

This event is part of an ongoing, fruitful partnership between YouTube and the NFL, especially since YouTube acquired the NFL Sunday Ticket package in 2023. In 2025 alone, NFL-related content on YouTube amassed over 20 billion views. The two entities have a three-year deal for creator flag football games, with future international matchups also planned, building on the success of past events like the London game.