Which brand won the 2025 USA TODAY Ad Meter?

Budweiser won the 2025 USA TODAY Ad Meter with their commercial featuring the Clydesdales.

What other commercials were popular in the 2025 Ad Meter?

Lay's narrowly missed first place, while Michelob Ultra and Hellmann's also had highly-rated commercials among the top 10.

How close was the vote for the top Super Bowl commercial?

The vote between Budweiser and Lay's was one of the closest in the history of the annual contest.

Home / Arts and Entertainment / Super Bowl Ads: Budweiser Reigns Supreme Again!

Super Bowl Ads: Budweiser Reigns Supreme Again!

28 Jan

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Summary

Budweiser's Clydesdales reclaimed the top spot in the ad contest.
Lay's commercial narrowly missed victory in a close vote.
Michelob Ultra and Hellmann's commercials also impressed fans.

Super Bowl Ads: Budweiser Reigns Supreme Again!

Budweiser has reclaimed its title as the winner of the USA TODAY Ad Meter, an annual fan-powered contest to determine the best Super Bowl commercials. The iconic Clydesdales were featured in the winning Budweiser ad, which narrowly edged out a heartwarming commercial from Lay's in what was one of the closest votes in the Ad Meter's history.

Last year's competition also saw highly-rated ads from Michelob Ultra, featuring Willem Dafoe and Catherine O'Hara, and Hellmann's, which offered a modern twist on "When Harry Met Sally" with a cameo from Sydney Sweeney. These commercials were among the top 10 finishers, showcasing a diverse range of creative and engaging advertising.

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