Shetty gets AI deepfake shield for family

The Bombay High Court has issued an interim order providing significant protection to actor Suniel Shetty and his family against the proliferation of AI-generated deepfakes and impersonations. This judicial decision offers a shield against unauthorized digital replicas, ensuring a level of security for the family's public image and personal integrity.

Suniel Shetty articulated that this legal recourse is not an attempt to control narratives but rather a crucial step towards safeguarding personal integrity and family well-being in the digital age. He distinguished his concerns, stating a willingness to accept good-spirited mimicry while firmly opposing disrespectful portrayals or malicious impersonations.

This ruling serves as a potent reminder for content creators about the ethical responsibilities that accompany the rapidly advancing capabilities of artificial intelligence. It underscores the importance of respecting personal boundaries and preventing the misuse of technology for harmful or exploitative purposes.