Home / Arts and Entertainment / StudioCanal CEO Reveals Ambitious Content Strategy
StudioCanal CEO Reveals Ambitious Content Strategy
16 Dec
Summary
- StudioCanal CEO Anna Marsh outlined content strategy focusing on local resonance and global reach.
- Paddington franchise achieved $211 million worldwide for 'Paddington in Peru'.
- New focus on TV series and genre content like horror via the Sixth Dimension label.
Anna Marsh, CEO of StudioCanal and deputy CEO of Canal+ Group, has unveiled an ambitious content strategy focused on creating stories that resonate both locally and globally. The company leverages iconic intellectual property, exemplified by the continued success of the Paddington franchise, which has garnered $211 million worldwide for its latest film, 'Paddington in Peru'. Marsh emphasized a 360-degree approach to franchises, encompassing films, TV series, musicals, and merchandise.
StudioCanal is significantly expanding its presence in the television series market, capitalizing on the Canal+ Group's extensive subscriber base. Recent successes include 'Paris Has Fallen,' with a second season now in production. The company is also developing adaptations of existing catalog films and popular book series, including 'Les Misérables' and 'Asterix,' aiming for major theatrical releases.
The company is also diversifying into the horror genre with its new label, Sixth Dimension, designed to foster creativity and identify emerging talent. This move, alongside strategic investments like acquiring a stake in exhibitor UGC, underscores StudioCanal's commitment to the theatrical experience and its position as a leading independent distributor across multiple territories.
