Strictly Pros Face Financial Ruin After Show Axe

Beyond the well-known 'Strictly curse' of romantic entanglements, a less discussed phenomenon involves the financial struggles of former professional dancers. Many dedicate significant time to the show, only to face precarious short-term contracts.

Brendan Cole, a founding member, was dropped in 2018. Following his departure, his business, Brendan Cole Ltd, collapsed, resulting in debts close to £100,000, including tax bills and a business loan. He agreed to pay £1,000 monthly towards a director's loan.

James Jordan, who left in 2013, has been open about personal and financial challenges. He faced public criticism for controversial comments made during reality TV appearances. Kristina Rihanoff and her husband Ben Cohen also encountered severe financial difficulties after investing heavily in a yoga studio that struggled during the pandemic, leading to significant debt.

Tragically, Robin Windsor, who competed from 2010 to 2013, died by overdose in February 2024. An inquest revealed he left notes suggesting the BBC 'destroyed him' after he was dropped from the show, highlighting his vulnerability to rejection and a 'dark place'.

Other dancers like Artem Chigvintsev faced income loss following legal troubles, while AJ Pritchard spoke of debt incurred when his dance tour was cancelled due to the pandemic. Cameron Lombard battled depression after being axed. Recently dropped dancers like Karen Hauer, Nadiya Bychkova, Michelle Tsiakkas, Luba Mushtuk, and Gorka Márquez also face financial uncertainty, with some companies showing limited reserves.

Nadiya Bychkova, alongside Alexandra Burke, has established several companies in media and production, aiming to secure future income. Luba Mushtuk's firm has minimal reserves, and Michelle Tsiakkas has yet to file accounts for her company. Gorka Marquez’s firm was struck off. Karen Hauer's company has reserves but owes significant amounts to creditors.