Home / Arts and Entertainment / K-Pop Star Felix Launches Spicy Chicken Flavor
K-Pop Star Felix Launches Spicy Chicken Flavor
17 Jul
Summary
- Felix from Stray Kids is the new brand ambassador for bb.q Chicken.
- A new menu item, Feel Crunch Chicken, has been launched nationwide.
- The new chicken features a caramelized onion sauce and crunchy flakes.
bb.q Chicken has launched its new Feel Crunch Chicken, featuring a unique combination of a sweet-and-savory caramelized onion sauce and golden crunchy flakes. This launch celebrates a new partnership with K-pop sensation Felix from the group Stray Kids, who has become the brand's ambassador. Felix, a self-proclaimed fan of bb.q Chicken, was instrumental in selecting the Feel Crunch Chicken flavor.
The soft launch of Feel Crunch Chicken began on July 7, 2026, at select company-operated locations across the U.S. The official nationwide launch took place on Thursday, July 16, 2026, at all bb.q Chicken establishments. This collaboration highlights the growing global interest in Korean culture and cuisine.
Future campaigns featuring Felix are already in development, with plans to engage fans both online and in-store. His genuine enthusiasm for bb.q Chicken's menu makes him an ideal representative for the brand.
