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Fans Pay Millions for Stranger Things Finale Seats
2 Jan
Summary
- Stranger Things finale generated $25-30 million in theatrical release.
- Theaters used concession vouchers instead of tickets for seats.
- Avatar: Fire and Ash is expected to top the box office.
Netflix's "Stranger Things" finale achieved a notable theatrical performance over New Year's, reportedly grossing between $25 and $30 million. This unique release strategy saw theaters offering concession vouchers that reserved seats, circumventing traditional ticket sales to comply with cast residual contracts. Over 1.1 million fans secured their spots through this method, surpassing engagement for other limited theatrical releases.
This unprecedented approach highlights Netflix's continued experimentation with theatrical releases, even as it prioritizes its streaming platform. The reported earnings demonstrate significant fan interest in experiencing the "Stranger Things" conclusion on the big screen. The Duffer brothers' involvement and the massive fan base contributed to the success of this novel distribution method.
During the same New Year's window, "Avatar: Fire and Ash" also performed strongly, bringing in $23.7 million. "Avatar: Fire and Ash" is poised to lead the week's box office and aims to achieve global milestones, with hopes of crossing $1 billion and potentially reaching $2 billion worldwide.
