Home / Arts and Entertainment / TikTok Star's Staples Videos Spark Viral Fame & Industry Buzz
TikTok Star's Staples Videos Spark Viral Fame & Industry Buzz
3 Mar
Summary
- A Staples employee became viral on TikTok as the 'Staples Baddie'.
- Her videos highlighted store services, leading to unexpected brand success.
- She gained a following and expanded into influencer events and modeling.
Kaeden Rowland, a print specialist at Staples, unexpectedly became a viral sensation on TikTok under the username Oblivion. Initially posting from her job in upstate New York, Rowland's engaging videos highlighting Staples' services, like direct mail campaigns and custom mug printing, quickly gained traction.
Her content, ranging from ASMR printer sounds to binding advice, resonated with audiences, earning her the moniker 'Staples Baddie.' This organic popularity led to significant opportunities, including an invitation to a MAC Cosmetics launch party in Manhattan.
Rowland's rise has been marked by a shift from her retail role to attending industry events and exploring new career paths. She has been recognized as a 'queer icon' and is venturing into hosting events and potential modeling.
The success of the 'Staples Baddie' offers a refreshing contrast to traditional influencer marketing, with her genuine enthusiasm boosting the brand. While some colleagues have reported increased customer demands, Staples has officially engaged with Rowland, acknowledging her impact.
Looking ahead, Rowland is balancing her burgeoning influencer career with aspirations in high fashion and brand deals, including a recent partnership with Lyft. Her journey highlights a unique path to fame, fueled by authentic content and a transformative personal brand.
