Stafford Bookshop's Shock Award Nomination

A newly opened independent bookshop in Stafford has received a significant accolade, being nominated for the prestigious Independent Bookshop of the Year 2026 award. The owner, Cassie Gerard, expressed disbelief and joy at the nomination, achieved less than six months after opening the doors of 'That Little Bookshop' in August. She described the recognition as 'sensational' and a 'whirlwind' experience since the shop's inception.

As a regional finalist in the Midlands category, the bookshop finds itself alongside esteemed competitors, including the previous year's national winner. Gerard attributed the shop's rapid success to the strong support from the local community and book lovers, emphasizing their integral role in shaping the business. The shop's success has prompted discussions about potential staff recruitment and a review of its initial business plan, reflecting its flourishing status.

The British Book Awards, also known as the Nibbies, will culminate on May 11 at The Grosvenor House Hotel in London. Gerard hopes that initiatives like World Book Day and the national year of reading in 2026 will further boost the popularity of reading and encourage more people to engage with books. The nomination underscores a positive trend for independent bookshops and reading culture.