What is Shah Rukh Khan's brand value in 2024?

Shah Rukh Khan's brand value reached $145.7 million in 2024, a 21% increase from the previous year.

How did SRK's brand value change over the past few years?

Between 2020 and 2022, SRK's brand value saw a modest rebound from $51.1 million to $55.8 million. However, his spectacular box-office comeback in 2023 with Pathaan and Jawan more than doubled his brand value to $120.7 million.

What factors contributed to SRK's brand resurgence?

SRK's resurgence is not built on nostalgia but on his ability to reinvent and adapt. The success of his diverse films, his global appeal, and the growing presence of the "Khan brand" through his family members have all contributed to his remarkable comeback.

Home / Arts and Entertainment / Shah Rukh Khan's Brand Value Surges 21% to $145.7M, Reclaims Bollywood's Crown

Shah Rukh Khan's Brand Value Surges 21% to $145.7M, Reclaims Bollywood's Crown

8 Oct

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Summary

SRK's brand value jumps 21% to $145.7M in 2024
Pathaan and Jawan's success in 2023 more than doubled his brand value
SRK's resilience and reinvention key to his resurgence

In the latest Kroll 2024 Celebrity Brand Valuation Report, Bollywood icon Shah Rukh Khan has reclaimed his position as the second most valuable celebrity brand in India. After a period of fluctuating fortunes, SRK's brand value has now jumped 21% year-on-year, reaching an impressive $145.7 million.

The report highlights that SRK's remarkable resurgence is not built on nostalgia, but on his ability to reinvent and adapt. His back-to-back successes in 2023 with the action thriller Pathaan, the emotional patriotic film Jawan, and the upcoming Dunki, which showcases him as a grounded common man, have solidified his status as a versatile and bankable star.

SRK's global appeal and his family's growing presence in the entertainment industry have also contributed to the expansion of the "Khan brand." With his son Aryan Khan venturing into the luxury business world and daughter Suhana Khan's debut in The Archies, the superstar has become a multi-generational household name.

As the industry navigates the challenges of the post-pandemic era, Shah Rukh Khan's resilience and reinvention have set new benchmarks for sustained superstardom. With his production house, sports franchise, and global endorsements, the King of Bollywood is poised to continue his reign in the years to come.

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