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Spotify's Eternal Playlist Urn Rocks the Afterlife
25 Feb
Summary
- Spotify and Liquid Death released a Bluetooth speaker shaped like a cremation urn.
- Only 150 limited-edition urn speakers are available for purchase.
- The urn allows users to create a custom 'Eternal Playlist' synced to the speaker.
Spotify has collaborated with Liquid Death to introduce a distinctive product: the Eternal Playlist Urn. This limited-edition item is a wireless Bluetooth speaker cleverly designed to look like a cremation urn. Only 150 of these collector's pieces are available for purchase in the U.S. at a price of $495.
The urn is intended as a novelty, not for holding ashes, offering what Spotify describes as the 'world's first ever music-streaming urn.' The concept playfully suggests that even those who have passed on can continue to enjoy their favorite music. Users can craft a unique 'Eternal Playlist' by answering Spotify's prompts about their musical tastes and afterlife vibe.
This collaboration marks Spotify's second hardware venture with another brand, following their 2022 lamp speaker with Ikea. Liquid Death is also known for its boundary-pushing marketing, including a previous sale of a Yeti Casket-shaped cooler for $68,200. The Eternal Playlist Urn highlights creative marketing tactics brands employ to capture consumer attention.
