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Sonic Gods Studios Aims for Global Business Franchise Stardom
2 Apr
Summary
- Sonic Gods Studios aims to create the world's biggest business franchise.
- The studio leverages brand partnerships to fund its projects.
- Their strategy focuses on technology and entrepreneurship-driven content.
Sonic Gods Studios, led by Michelle Delamor, Chris Hayman, and Adam Horner, harbors ambitions to become a leading global entertainment entity. The studio recently released the second season of its entrepreneurial reality series, "60 Day Hustle," on Prime Video, with aspirations to establish it as the world's top business competition franchise. This strategic goal is underpinned by a distinctive financing model that integrates brand sponsorships to offset production costs.
The studio's origin story involves a background in music and film, evolving through an advertising agency that provided crucial insights into CMO needs. This experience informs their current model, enabling co-financing of projects like "60 Day Hustle," which features backing from brands such as Shopify and BetterHelp. The team strategically focuses on unscripted content, particularly within the business category, seeking to innovate formats that have remained largely unchanged for years.
Beyond "60 Day Hustle," Sonic Gods Studios is exploring diverse projects including the docuseries "Just Hands: For the Love of Racing" and the scripted space-age production "Solus." The latter leverages advanced technologies like virtual production and AI, reflecting the studio's commitment to being technology-forward. Their content pillars include sports, business entrepreneurship, and women's lifestyle, all united by a pursuit of greatness and inspirational storytelling.
