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Sofia Richie's Scent Secret: Jo Malone & Khaite Style
13 May
Summary
- Richie Grainge shared her love for Jo Malone fragrances.
- She wore a sold-out Khaite shirt, a 'quiet luxury' brand.
- Her recommendations quickly sell out, following her wedding.

Sofia Richie Grainge, 24, has become a prominent fashion influencer, with fans eager to replicate her style. Recently, she shared her appreciation for the British fragrance brand Jo Malone, mentioning she discovered it at her husband's family home. Grainge specifically highlighted Jo Malone's 'Wood, Sage and Sea salt' and 'Lime, Basil and Mandarin' scents.
During the same online appearance, Richie Grainge was seen wearing a sold-out champagne and black satin shirt from the acclaimed 'quiet luxury' brand Khaite. This choice further solidified her status as a trendsetter. Her endorsements have a swift impact, with many followers expressing immediate interest in purchasing both the fragrances and similar apparel.
The 'quiet luxury' aesthetic is clearly a signature for Richie Grainge, evident in her wedding attire and subsequent fashion choices. Her ability to generate demand for specific products, from designer clothing to popular fragrances, underscores her significant influence in the current fashion landscape.